This is a Guest Post by Alex from Fat Cow Business, which produces Blogging Guides and Videos and has Discounts on many wordpress plugins for business including WP Zon Builder Coupon Codes and WP Robot Discount Codes.
Tips for Improving Your Local Business Marketing Strategies
1. Print advertisements.
Traditionally, print advertisements can be found in bulletin boards and walls. However, nowadays, there are a lot more places where you can incorporate your print advertisements. You can put your ads on subway trains, on the sides of buses, and even on sidewalk benches. A very unique way of using these print ads is incorporating them in t-shirts or anything that can be worn. When people wear these items, they automatically become human and mobile advertisements.
2. Distributing Your Business Cards
Second, it is a great strategy to leave your business cards in local businesses and stores. It is a grand way to let the owners of these businesses meet and get acquainted with you. In addition, it is a great way to form partnerships with these businesses.
3. Being Active In Local Radio Stations
Third, you can have yourself interviewed in local radio stations. Many people are still listening to the radio and having you plug your business or your company in radio shows can definitely heighten your consumer base.
4. Promoting In Newspapers
Fourth, you can have your business promoted in local newspapers. You can even advertise for free in selected newspapers that offer such free service. Making use of this kind of traditional marketing strategy is still effective for businesses, since most households and even establishments have daily deliveries of newspapers.
5. Conduct regular activities for your business.
Lastly, think of fresh and unique activities that can increase your number of consumers. For example, if you own a coffee shop, you can hold an acoustic night every Thursday night. You can invite local artists to sing and play in your coffee shop for such an event. Not only will you be able to promote your business to a larger scale, but you will also be able to help local artists and bands at the same time.
Other than this, you can even hold book signings, poetry reading, art contests and the like in your shop. Having these simple offline marketing strategies can definitely reach a wider audience as long as you are willing to innovate and experiment.
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